Marketing online is vital to business success. Online video marketing is a great way to promote your business. The tips below will help you get started marketing your products through video.
If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. No one wants to wait for you to spill the beans. If you need a long video, think about spreading it over several shorter chapter style installments.
Don’t be intimidated by the concept of video marketing. A tripod and a good quality camera are all you need in order to make your own videos. You can film the day-to-day operations of your business or impart a few tips to your viewers.
20 Minutes
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
When shooting a video it is okay to keep things simple with your equipment. Spending a lot on your video does not necessarily result in a good return from your investment. Huge companies have made great marketing plans with simple videos.
People online today have short attention spans. You have to catch their attention within 10 seconds. Draw them in quickly so that they will stick around for the video’s entirety.
The cost of production does not determine the quality of the video. You don’t need the best equipment as long as what you’re using does a reasonable job. You do not need to be overly fancy either. Relax, talk to the camera and edit what you do not need in your video, later. Perhaps you don’t need to do so, however. A slideshow or a PowerPoint could also do the trick.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. You can usually put the link right in the video player for easy access. This ensures it can’t be stripped from it.
Do not try to do it all yourself. Other people may surprise you with their take on your product. Do some brainstorming sessions with friends, staff and colleagues to get an idea list you can concentrate on. Spend time brainstorming once every few weeks or so to generate a fresh inventory of ideas and insights.
Social Media
Your videos can also be used to promote other websites or guide people to your social media sites. This will help open up your exposure to many more potential viewers. They will begin to create a feedback loop of self-promotion. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
If videos are not your thing, you can make it so others make them for you. Hold a contest with prizes where people can enter their own videos. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Videos can be a successful marketing tool. Videos let you reach people around the world. Use what you learned here to make your video marketing efforts work for you.