What do you know about mobile marketing? Have you mapped out your marketing strategy? Does your plan need improvement or refinement? Is what you are doing helping or hindering your business? Are you confident that you’re making the best of your mobile marketing plan? If you are not confident in your answers to these questions, read the rest of this article!
Have a telephone number database to assist your mobile marketing efforts. Refrain mindlessly adding phone numbers in your marketing database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. This can be done either with a Web form or having the person text you with a given short code you gave them.
Never randomly message your customers. Always ensure that what you are saying is relevant. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. You are not your customers’ friend. When you contact them, they want to know about your products.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
You need to have a home base if you are developing a mobile platform that will stand alone. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Your entire business model shouldn’t be based on mobile marketing.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. If you want to know what your customers are dealing with, try out the phones that they are using.
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
You need to use short code that is dedicated. It will cost more but go a long way in securing your brand. A certain amount of legal coverage comes with it as well.
Social Networking
It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Most people will not look you up on social networks, if you do not tell them about your page.
A/B testing can be a great starting place when developing a mobile friendly website. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Design two versions of the same landing page, and see whether version A or version B is more popular. Whichever one wins should be your permanent choice.
Maps and directions should be easy to use. Lots of people are using their mobile devices for GPS these days. Make yourself accessible to them. Ensure that your maps can be easily read on the small screen of the average mobile device. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.